One of the biggest losers in the presidential election—besides Kamala Harris and Tim Walz, of course—is businessman and part-owner of the NBA’s Dallas Mavericks, Mark Cuban. In the final months of the election especially, Cuban became a fired-up cheerleader for Team Harris but made a bunch of ludicrous claims along the way. He didn’t lose all his money, but he lost most—if not all—of his credibility.
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Libs of TikTok was the first to notice that he’s been busy scrubbing his record:
Mark Cuban is apparently deleting a bunch of his pro-Kamala posts. What’s going on @mcuban?? pic.twitter.com/JXLuYLNplr
— Libs of TikTok (@libsoftiktok) November 10, 2024
🚨UPDATE: Mark Cuban has officially scrubbed all his Kamala tweets pic.twitter.com/pLqSTmDNeC
— Autism Capital 🧩 (@AutismCapital) November 11, 2024
Wha…? Now why would he do that? Is he embarrassed by them? Is he humiliated by the fact that he made a fool out of himself by backing one of the worst candidates ever to run for president?
He has an answer: he routinely deletes tweets.
I’ve always gone back and deleted tweets. For years. Same with 2020 election. 2016 election. Same with other stuff. You can use the wayback machine if you really want to see them
— Mark Cuban (@mcuban) November 10, 2024
Ok, if true—but why? That seems like a weird thing to do. With today’s cloud computing, there’s no shortage of storage; there’s no reason to go back in time and free up space. There’s no “clutter” because it’s a continuing timeline, not a MySpace page. And it’s not like we can’t find them, as he points out—we can always track them down using the Wayback machine. But let’s be honest, not everybody’s familiar with that tool, and why would you make them go there to find your past pronouncements anyway?
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I can’t think of any other reason than he wants to memory-hole his public humiliation.
A user inquired, why the heck would you go and nuke all your old commentary? His answer was lame:
Whatever context that was part of the discussion when posted is usually lost over time
— Mark Cuban (@mcuban) November 10, 2024
Sounds to me like he’s saying, “Because I’m not sure I stand by what I said and don’t want to have to defend it.”
It was rough election season for Mark:
Mark Cuban’s Sputtering Effort to ‘Clarify’ Insulting Women Around Trump Just Digs the Hole Deeper
Mark Cuban Is the Latest to Be Humiliated on Live TV by Scott Jennings
Cuban may have his excuses, but this is a bad—or to borrow a word from Tim Walz, “weird”—look, and to do it less than a week after the election makes him look even more suspect. He’s probably hoping people will quickly forget, and his reputation such as it was will be restored. He’s hoping wrong.
Perhaps my favorite of his reactions to the whole thing, though, is this:
“If Trump wins, last time when he won, he asked me to help on health care, on PPE [personal protective equipment], I sat with [ex-White House aide] Peter Navarro and helped him come up with a mask company and helped them grow. That was all domestic production. I’ll do the same thing. I’m America first,” Cuban said on CNBC.
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Yes, Mr. Cuban. My advice to you is, curl up in a comfy chair and stare at your phone. I’m sure if you look at it long enough, it will ring, and it will be Trump calling, asking for your help.
