- Arnott’s will release a new product across Australia next month
Arnott’s is set to launch a new Jatz product next month with two flavours on offer.
From early February, customers will be able to get their hands on Jatz Minis – a bite-size version of the popular Aussie cracker.
The tasty cracker is crispy, lightly salted and oven-baked to be the ultimate crowd-pleaser.
The snack will likely be a hit among shoppers given the popularity of Jatz. The new offering is made from 100 per cent Australian sourced wheat from local farmers and doesn’t contain any artificial colours or flavours.
The product will retail for $4 and the two flavours include sea salt and cheese and garlic.
Customers can pick up the two flavours from Coles and independent retailers nationwide from early February.
Marco Maiese, Marketing Manager, Arnott’s Crackers & Crispbread, said: ‘Creating a brand-new mini range of Australia’s favourite cracker in two great flavours, highlights Arnott’s constant exploration for ways to innovate and excite Aussies.
‘Arnott’s Jatz is more than 70 years old and continues to be a well-loved pantry staple. With this exciting addition, we hope even more Aussies will be grabbing a box to enjoy themselves or share with friends at their next entertaining occasion.’
Last month Australia’s most popular biscuit of 2024 was revealed – with foodies across the country crowning a well-known buy as their favourite.
The original Tim Tam has taken the top spot for the second time in a row.
2022 saw Aussies favour Jatz as their go-to biscuit in every state except one – but Australia’s sweet tooth has once again reigned supreme.
Arnott’s sold over 300million packets of goods in 2024 across its 134 different types of biscuits and crackers.
2.8 million households devoured Australia’s favourite chocolate biscuit, which celebrated its 60th birthday in 2024.
Arnott’s also revealed that Australians were the most ‘loyal’ to Tim Tams – with the most repeat purchases of any Arnott’s biscuit this year.
However, Tim Tams also received a fair amount of backlash over the year, with many Aussies ‘outraged’ over the ‘eye-watering’ and ‘un-Australian’ price increase at Coles and Woolworths.
Earlier this year a packet of Tim Tams cost a staggering $11.70 at a petrol station in Kalumburu in far north Western Australia.
