Cranswick has hiked its profit outlook for the year amid booming demand for sausages.
The Yorkshire-based pork supplier said trading over the past two months was better than anticipated as it sells more meat.
Supermarket supplier Cranswick has been investing in new farms as well as growing its pig herd.
In July, the business said revenues were up nearly 7 per cent over the first quarter, compared with the previous year, with premium ranges selling particularly well.
But Cranswick says half-year results are likely to be ‘stronger than expected’ with annual figures at the ‘upper end’ of previous estimates.
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