With the new year and lots of hopeful anticipation for the incoming Trump administration, Americans are looking forward to the end of ridiculous left-wing ideologies such as Diversity, Equity, and Inclusion (DEI). Most Americans do not buy into a theory that basically says some discrimination is okay and some is not. Ahead of Donald Trump taking over at the White House, many companies and corporations have done away with their DEI practices. But then there are others who think they can make it work. The latest is wholesale giant Costco.
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Trump’s expected rollback of DEI can’t come soon enough https://t.co/TcZIOwrWPd
— Steve Forbes (@SteveForbesCEO) December 30, 2024
Ahead of a January 23 shareholder meeting, Costco is urging shareholders to vote against a measure that would limit the company’s DEI commitment after receiving a proposal about doing away with what was described as “discriminatory practices.” However, the National Center for Public Policy Research has asked that Costco publish a report that lays out the risks it could incur by keeping current DEI company policies. The proposal states, “It’s clear that DEI holds litigation, reputational and financial risks to the Company, and therefore financial risks to shareholders.”
READ MORE: Fifth Circuit Deals Blow to DEI on Wall Street
The proposal also reveals a curious move on the part of Costco, that of a revamping of the name of their DEI program to the innocent-sounding “People and Communities.” The proposal described it this way,
“And yet Costco still has such a program, though it was apprehensive enough to recognize this as it recently and quietly rebranded its DEI program to ‘People and Communities.’ But sticking a new label on discriminatory practices does not protect Costco and its shareholders from these risks.”
The worst hoax perpetrated on the American people is the DEI hiring practice – we are plagued with incompetent people who have a chip on their shoulder kind of attitude – we must demand to go back to a merit based society – and if folks work hard enough they can get advanced but…
— Robert Davi (@RobertJohnDavi) December 26, 2024
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Costco may have renamed its DEI policies, but it is the same old playbook. The program still adheres to a “commitment to equity,” not outcome and opportunity, and there is still a position for a “Chief Diversity Officer,” whose job entails picking suppliers “based on their race and sex,” and appears to “continue to factor in race and sex in hiring and promotions,” and what should get the attention of many shareholders, the proposal states that the program “still contributes shareholder money to organizations that advance the discriminatory agenda of DEI.”
But perhaps the most crucial part of the proposal goes like this:
“With 310,000 employees, Costco likely has at least 200,000 employees who are potentially victims of this type of illegal discrimination because they are white, Asian, male or straight. Accordingly, even if only a fraction of those employees were to file suit, and only some of those prove successful, the cost to Costco could be tens of billions of dollars.”
But apparently, the Board of Directors at Costco has never heard of brands like Bud Light or Target. Bud Light’s parent company, Anheuser-Busch InBev, lost over $1 billion in sales after its ad featuring transgender influencer Dylan Mulvaney. Target lost nearly $9 billion in market value in a week after a call for a boycott in May of 2023 over LGBTQ-friendly clothing for children. As of June of this year, Bud Light sales had improved but were still below pre-Mulvaney levels.
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Americans spoke loud and clear in November, and what they said was that they are sick and tired of woke policies like DEI. Will Costco have to learn the “go woke go broke” lesson the hard way like Bud Light and Target did by not just turning off shareholders but customers as well? You might want to hold off until after January 23 before you renew that Costco membership.
ALSO READ: There Is Something Sinister About DEI
Well … IMO … this just means we can stand firm on boycotting @Costco.
The American people are sick of DÊÌ crap!
Thoughts? pic.twitter.com/Y80kEPwjbg
— C-Reason🇺🇸 (@CreasonJana) December 29, 2024
