Filmed in the heart of the Highlands, it is a show which sees friends turn into enemies as they battle it out for cash.
The BBC game show, The Traitors, is now among the most-viewed programmes on the small screen with tourism bosses saying it is proving a huge success story for Scotland.
Following last year’s series, online searches for the region soared by 190 per cent with repetition likely as the UK and international fans ‘making a mark on travel plans’.
Hosted by Claudia Winkleman, the show is filmed in the 19th century Ardross Castle some 30 miles north of Inverness.
It sees a team of contestants add cash to a prize fund through a series of tasks, with a small number of ‘traitors’ working against the ‘faithfuls’.
If any traitors remain at the end of the series they will pocket the money. But should all of them be banished, the remaining faithfuls share the pot.
Friday’s finale saw project manager Jake Brown and former soldier Leanne Quigley split a prize fund of £94,600 after booting out traitor, Charlotte Berman.
It was the most watched live episode in the show’s history with an average audience of 7.4million.
And Scotland’s tourism body, VisitScotland, expects its popularity to reflect visitor numbers in the area amid spikes in web activity.
Previous research shows travellers to north of the Border are motivated by what they’ve seen on film or TV or read about the country.
Jenni Steele, film and creative industries manager at VisitScotland, said: ‘Last year Expedia reported a 190 per cent rise in searches for the Highlands following season two, compared to the same dates two years previously, and our analytics team have noted a rise in the use of the search term ‘traitors castle’ online across the UK during January.’
She continued: ‘Scotland has always been a popular on-screen location, turning viewers to visitors.
‘Shetland, Outlander and now The Traitors are all making their mark on UK and international travel plans.
‘Our research shows one in five visitors are inspired to book a trip to Scotland after seeing it on TV, film, and in literature, but that’s only the starting point, as we encourage them to explore beyond what’s on-screen and spread the benefits across the country.’
In the fist six months of 2024 there were almost two million visits to Scotland from international visitors, who spent close to £1.5billion.
The total visitor numbers the year before hit 109million, boosting the economy to the tune of £10.8billion.
