Kanye West released a bizarre Super Bowl ad promoting his fashion line Yeezy.
The strange and brief clip was shot on his iPhone and appeared to have been taken at the dentist’s office.
West, 47, claimed he had to film the ad on his mobile phone after blowing his entire Super Bowl ad budget on his ‘new teeth’.
‘I spent all the money for the commercial on these new teeth,’ West said, smiling for the camera and wearing sunglasses. ‘So, once again, I had to shoot it on the iPhone.’
‘Um. Umm. Umm,’ West continued before definitively directing viewers to his brand’s website. ‘Go to Yeezy.com.’
This new smile appeared slightly more textured than the $850k titanium teeth he was rocking last year.
Variety reports the television ad did not air nationally but the Los Angeles market did feature the advertisement.
Similar to 2025, Kanye released a Super Bowl ad for Yeezy last year that was also shot on an iPhone.
The new Yeezy drop features West’s T-shirt collaboration with Sean ‘Diddy’ Combs’ clothing line, the Sean John brand. Kanye recently revealed he intended to split the profits from the collaboration with Diddy ’50/50′, which he said they discussed prior to his arrest last year.
‘YEEZY SEAN JOHN COLLAB AVAILABLE @ YEEZY.COM ME AND PUFF SPLITTING THIS 50/50 LIKE WE DISCUSSED BEFORE THEY LOCKED HIM UP,’ he wrote on Instagram on Friday.
Diddy is currently behind bars at the at the notorious Metropolitan Detention Center following his arrest last year on sex trafficking, racketeering and prostitution charges. He’s been denied bail multiple times.
He has vehemently denied all of the allegations since they first came to light and pleaded not guilty after charges were initially filed.
Kanye, meanwhile, did not let the let the Super Bowl stop him from tweeting Sunday, taking a shot at his longtime rival Taylor Swift, while peppering in more anti-Semitic sentiments.
West said, ‘IF ITS ABOUT THE CULTURE … WHY ARE WE LETTING TAYLOR SWIFT BE SEEN ON TV SINGING A SONG ABOUT TAKING A BLACK MAN DOWN AND ACCUSING OF THINGS THAT CAN TAKE A BLACK MAN DOWN FOR LIFE.’
West was seemingly making reference to Taylor Swift at last week’s Grammys dancing to Kendrick Lamar’s Drake diss track Not Like Us.
Lamar did not get out unscathed, as West said of the Super Bowl Halftime headliner Kendrick Lamar, ‘KENDRICK IS BEING USED BY THESE WHITE PEOPLE AND JEWS AND SO AM I.’
West also addressed a disclaimer X/Twitter added to his account on Sunday amid multiple days of tweets taking aim at a number of fellow celebrities, races, religions, body types, domestic violence victims and other sensitive topics.
The warning read: ‘Caution: This profile may include potentially sensitive content. You’re seeing this warning because they post potentially sensitive images or language. Do you still want to view it?’
West alluded to the disclaimer, urging X/Twitter owner Elon Musk to let him keep his account.
West said, ‘AS I TWEET IN CODE WORDS AND KISS ELONS A** AND BEG HIM TO NOT CANCEL MY ACCOUNT.’
West subsequently took to the platform in a video in which he appeared calm and docile amid the litany of eye-raising statements.
The Grammy-winning artist said he was spurred to say he is of sound mind, amid the cacophony of statements that offended widespread groups of people the past few days.
‘I know you’re all thinking I’m going something through right now and I’ve got bags under my eyes and s***,’ a groggy West told is followers.
He added, ‘I wouldn’t want nobody to like, do an intervention on me – that’s why I wanted to put this video up cause you’re all thinking, “Ye really going it through something right now. Somebody need to go get them or go take his Twitter and stuff like that.”
‘But I’m just telling you calmly that I am in a good space – I’m really in a positive space, it’s cathartic.’
Following a weekend of condemnation from social media users after a torrent of controversial statements, West said he wouldn’t take back a single tweet.
‘I got my ideas out – that’s all that happened and that was very freeing for me,’ he said. ‘And it was worth everything – it was worth everything to do that.’
West said he ‘just saw a video of’ Kodak Black looking worse for wear, and noticed he had been wearing a Donda chain from his Yeezy fashion line.
West said in a subsequent clip that this led him to interpret it as a sign to board a flight and help his fellow musical artist.
