Kim Kardashian showed off her toned figure as she modeled lingerie for the latest Valentine’s Day collection for her SKIMS brand which officially dropped on Thursday.
The TV personality, 44 – who recently made a political statement with a Melania Trump post this week – teased the new themed shop earlier this week with Blackpink‘s Rosé donning some of the pieces.
The mother-of-four gave her fans a closer look at a few items from the collection by uploading an assortment of selfie videos to her Instagram stories.
In one short reel, the star donned a $48 plunging, triangle heart bralette along with a pair of matching, lace bottoms.
She slowly walked towards the mirror and turned on the flashlight on her smartphone in the dimly lit area.
Kim additionally showed off a very skimpy, $44 pink bra along with matching silk shorts that are currently priced at $38.
The reality star later sported a pink bra with mini bows on the straps as well as a pair of ruffled, pink bottoms.
She also layered the cute set with a matching, pink cropped sweater that was slightly draped down her right arm.
While striking another pose, the businesswoman filmed herself donning a $74 cropped corset that contained heart-shaped details on the material. Kardashian completed the look with a pair of matching $24 bottoms.
In another reel, Kim flaunted her toned physique in a figure-hugging, lace bodysuit which is priced at $78 on the website.
The Valentine’s Day collection offers a number of different items for consumers ranging from intimates, loungewear, pajamas and clothing.
The range includes pieces not only for women, but also for men, children, and pets.
Earlier this week on Tuesday, Kim took to social media to announce the new drop ahead of the Valentine’s Day holiday.
K-pop star and Blackpink member, Rosé, modeled pieces from the collection – such as the $68 cotton jersey heart minidress.
The performer posed up a storm on a themed set while also wearing a $68 heart minidress and a $64 cami set with a red lipstick pattern.
Kim – who founded SKIMS back in 2019 – expressed in a statement, ‘Every SKIMS campaign is designed to be iconic, and ROSÉ embodies that perfectly,’ per The Hollywood Reporter.
‘Her elegance and energy are unmatched, she’s the ultimate Valentine for 2025. This collection is romantic, fun, and full of personality, and ROSÉ captured that beautifully.’
The K-pop star also added, ‘Valentine’s Day has always held a special place in my heart. Maybe it’s also because it’s only a few days after my birthday, it feels special to me, almost like a second round of a birthday.’
‘This collection captures that feeling with pieces that are both romantic and cute,’ Rosé continued.
‘I had an amazing time shooting this campaign, and I hope everyone feels as confident and beautiful in these pieces as I did.’
The price range for the limited collection starts from $18 and goes up to $120 for sleep sets.
Last year, Lana Del Rey notably starred in the SKIMS campaign for its Valentine’s Day drop.
Kim’s latest SKIMS promotion comes only days after the reality star made a political statement by sharing a photo of Melania Trump during Donald Trump’s Presidential Inauguration on Monday.
She posted a snap of new First Lady Melania in a chic black suit and hat to her Instagram story – leading to a wave of social media reaction.
Kardashian has never spoken publicly about who she endorsed in the 2024 Presidential election, in which Trump triumphed over Democrat candidate Kamala Harris.
However, she has aligned herself with Trump supporter and Department of Government Efficiency head Elon Musk, and has a close friendship with Trump’s daughter Ivanka.
The posting of the photo saw fans react with one writing: ‘Kim kardashian posted a photo of melania trump? Yeah its clear who she voted for,’ while others wrote, ‘She’s been waiting to let that out!’
Another shared, ‘Kim K posted Melania at the inauguration. I know that family must be ready to take the masks off,’ and one added, ‘yeah… she can go now.’
‘Why are people shocked a billionaire is supporting the right??? That’s literally textbook. It would be dumb if she actually voted blue like be so serious,’ a fan wrote.
One social media user typed, ‘Slowly but surely they will reveal themselves even more,’ and another added, ‘Here come all the coward closet MAGA people now that it’s safe.’
Others praised Kim for her support, writing: ‘That was a great idea, Kim has a good taste for class and beauty.’
One typed, ‘Congrats on coming out of the closet, but we knew,’ while a fan added, ‘She found her next Met Gala look.’
Kardashian’s ex-husband Kanye West is a notable Trump supporter and endorsed him yet again in the 2024 election.
She visited the White House in 2018 during Trump’s first term as she asked for assistance in freeing prisoners.
Kardashian never explicitly said she was a Biden supporter, though posted a picture of Biden and Vice President Kamala Harris with three blue hearts after the Democrats won election over Trump in 2020.
In November 2023 Trump called Kardashian ‘the World’s most overrated celebrity’ as he slapped down an account that said he asked the reality star for help attracting ‘football stars’ to the White House.
Trump went off on Truth Social after ABC’s Jonathan Karl reported in his book, Tired Of Winning: Donald Trump And The End Of The Grand Old Party, that he’d made the Kardashian ask.
In the waning days of his administration, Kardashian – who was working to get non-violent offenders out of prison – had asked Trump to commute more sentences, as he had done after their highly publicized Oval Office meeting in 2018.
