A $25 item from Kmart Australia has been flying off the shelves after shoppers discovered it looked similar to a $575 high-end version.
The budget retailer is now selling a pair of Buckle Slingback Ballet Flats, available in three colours – red, black and white – that closely resemble Ganni’s range of Feminine Buckle Ballerinas.
Both brands’ pointed-toe flats have similar features, including metal eyelet detailing, buckle-strap fastenings and low stacked heels.
Upon a closer look, Kmart’s shoes have a single row of metal eyelet detailing on each strap, while the Danish fashion brand’s off-white version has two rows.
Fashion-conscious shoppers suggested the cheaper shoes offer an affordable alternative to the designer label, especially for those who can’t afford to spend hundreds of dollars.
‘We can’t get enough of this $25 Ganni lookalike from Kmart,’ Aussie fashion blogger behind Kmart Insider said on Instagram.
Bargain hunters have confirmed the cheaper flats are ‘so comfy’ while others shared that they were ‘running’ to Kmart to grab a pair.
‘The Kmart versions are amazing in these shoes. So good in fact they are selling out everywhere,’ one said.
‘I tried these on, they were really comfy,’ one said.
‘So cute,’ another added.
‘OMG I’m running,’ one shared.
Meanwhile, many were amazed by the colour options.
‘I have the white – find them comfy enough so have purchased the black… I may get the red when it’s in my Kmart,’ one shared.
‘What? They come in black and red as well? I only saw white,’ another said.
‘I wish I knew they were bringing black ones out. My Kmart only had white so I got them but would have preferred black,’ one explained.
‘Ooo I saw the red and white in store but not the black. Will have to check it out,’ another added.
Last year, Kmart shoppers spotted a $22 ‘dupe’ of a $650 luxury tote bag.
The blogger behind Kmart Insider found what she believed to be an affordable alternative of Tory Burch’s Ever-Ready handbag.
‘A designer looking tote without the splurge?! It’s a hard YES,’ the blogger said.
The purse-friendly printed style features a detachable coin bag, carry handles, a snap button closure, a main compartment and a zippered pocket.
The brown mono handbag is made from synthetic plastic.
The blogger also pointed out the $22 item is a great option for those who can’t afford a Louis Vuitton handbag, which can cost upwards of $3,000.
Many were impressed by her comparisons of Kmart and Tory Burch’s handbags – with one saying: ‘I literally spotted the Kmart bag today… Might have to go back for it.’
Another said: ‘Ohh wow… this is so cool.’
