- Paddy Power will pay a bonus of £180,000 for every nine-darter
- The initiative is part of ‘The Bigger 180’ campaign with Prostate Cancer UK
Paddy Power will pay a bonus of £180,000 for every nine-darter at the World Darts Championship.
The tournament is set to take place between December 15 and January 3.
Paddy Power’s initiative is part of ‘The Bigger 180’ campaign in connection with Prostate Cancer UK.
In addition, the bookmaker will also donate £1,000 to Prostate Cancer UK for every 180.
This year’s donation is expected to exceed the £1million raised by Paddy Power in 2023-24 as part of their The Big 180 campaign.
Following record TV viewing figures last year, Sky Sports has joined as a new partner of The Bigger 180, using their huge reach to help the cause.
The £180,000 bonus for each nine-darter will be split equally between Prostate Cancer UK, the player who throws the perfect leg, and one fan in the crowd at Alexandra Palace.
Luke Littler, the runner up in the 2024 event, is amongst the stars who are set to be involved in the tournament.
Reigning champion Luke Humphries will also be determined to make a major impact again.
A spokesperson for Sky Sports said: ‘It’s a privilege to be part of The BIGGER 180 campaign, especially after seeing the outstanding work and money raised last year. We look forward to using Sky’s platforms to widen the reach and provide meaningful change in order to help save lives.’
Matt Porter, the Professional Darts Corporation chief executive, said: ‘The BIG 180 was darts’ biggest-ever charity partnership and it’s exciting to see this grow even further for the 2024/25 Paddy Power World Darts Championship.
‘The BIGGER 180 will directly benefit the TRANSFORM trial, and given the amazing standard produced by players during 2024, we could not only see a record number of 180s hit during the event but also multiple nine-darters!’
The funds raised will support Prostate Cancer UK’s TRANSFORM trial, a groundbreaking research project that will find the best way to diagnose prostate cancer early and pave the way for a national screening programme.
