We’ve been seeing the legacy media implode before our eyes over the last few years.
That’s why they’re particularly angry at people like podcaster Joe Rogan as well as someone like X owner Elon Musk, who said, “We [X] are the media.” Musk caused the Axios CEO to flip, which earned applause from the panel on MSNBC’s “Morning Joe.”
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NEW Axios CEO melts down over @elonmusk telling 𝕏 users “You are the media now” — mounts passionate defense of dying legacy media:
“My message to Elon Musk is b*llshit. You’re not the media!”
The MSNBC panel applauds:
“Social media people lying every day, every hour, every… pic.twitter.com/SBwgI9hFfC
— Western Lensman (@WesternLensman) November 25, 2024
They’re protesting, but the problem for them is that the market/Americans will decide who the media is by virtue of who they decide to listen to, and you guys are upset because you can no longer control the market with the rise of new media. We can see all the nonsense and the spin.
It’s why “Morning Joe” has been taking a massive hit in the ratings post-election.
The audience of the long-running show hosted by Joe Scarborough and Mika Brzezinski is down 35% among total viewers, averaging just 720,000, and down 37% among viewers in the advertiser-coveted demographic ages 25-54, according to Nielsen Media Research.
Viewership took an additional dip after Scarborough and Brzezinski revealed their Mar-a-Lago meeting with President-elect Donald Trump last month, down 17% among total viewers and more than a third of viewers in the key demo since the Nov. 18 broadcast.
Other MSNBC shows are also suffering.
[P]rimetime viewership for MSNBC has declined 55 percent. MSNBC used to average well over a million viewers during the primetime hours of 8 to 11 pm ET. Since the election, the network has averaged just 603,00 viewers in those time slots.
MSNBC’s flagship program, “The Rachel Maddow Show,” has lost 56 percent of its audience since Trump’s victory, down to an average of 1.4 million…
CNN’s post-election viewership is even worse, with an average of just 401,000 viewers, down 46 percent.
“It was even worse for CNN’s primetime lineup among the advertiser-coveted demographic of adults age 25-54,” wrote Fox News reporter Brian Flood.
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As we reported on Wednesday, CNN is even losing out to the Food Network.
READ MORE: CNN Ratings Lose Out to the Food Network As Liberal Media Viewership Continues Post-Election Crash
CNN’s Van Jones was at least getting part of it, as he laid out how legacy media was dying during a panel discussion. Yet Democrats and the media are still behind the times, with Democrats concentrating on “door knocking” like it was the 1990s, rather than in the age of digital media.
Van Jones has come to the realization that legacy media is dead:
“Digital is the new doorknocking. You got to understand that we were laughing our butts off at Donald Trump for suspending his door knocking campaign and letting Charlie Kirk and Elon do a bunch of stuff online with… pic.twitter.com/oNGjDemKtZ— Eric Abbenante (@EricAbbenante) December 12, 2024
“We are way off, the entire political class is way off,” Jones declared. “Digital is the new door knocking.” He said they were making fun of Donald Trump for pursuing digital media. He explained how he had to be schooled by his teenage son. Jones thought the most influential people were Barack Obama, Oprah, and Jay-Z. Talk about way off. Oprah hasn’t been relevant in years. Obama yelled at black men, and how did that work out for the Harris campaign?
His son told Jones, Kai Cenat, Adin Ross, Jinxzi, and Sketch.
I don’t know who he’s talking about. I said, What? What platform are you on? ‘I’m on Twitch. Kick and Rumble. ‘I said, That sounds like you need to go to the hospital.
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But those guys are getting millions of views while legacy media is imploding; they’re the younger set’s Joe Rogan. That’s why Barron Trump had his father reaching out to new media like this.
“Donald Trump understood this,” Jones acknowledged. “The entire political class is way off, way off.”
Van is at least getting how off they’ve been as he talks about why they’re imploding.
Lesley Stahl, on the other hand, fears the death knell of the legacy media but is completely clueless as to why. She hilariously blames Trump as she spoke to Wall Street Journal columnist Peggy Noonan. Stahl says she asked him about his attacks on the media, and she claims he said that the more he did it, the less the people would believe the media. “It’s happened,” she concluded.
Lesley Stahl worried sick that the ‘legacy media is dead’:
Lesley Stahl: “I’m extremely worried about the press. I despair. I worry greatly. We’re at the point where if the POTUS is going to say ‘Legacy media is dead’. I’m very dark about it.”Never been more optimistic. pic.twitter.com/8a2y3NMJA5
— Eric Abbenante (@EricAbbenante) December 11, 2024
Imagine the gall of that. Media isn’t imploding because of their own poor actions and bias — even that is Trump’s fault. She bemoans how the media is no longer trusted, “We’re way down there with the lawyers,” she said. “We’re way down there with Congress.”
Stahl acknowledges media is “hobbling,” and she doesn’t know how it recovers, “I’m very dark about it.”
Maybe because you’re part of the problem? Does she even recall or care about her bias on the Hunter Biden laptop story? But she still doesn’t get it, and neither does most of the media, which means they are going to continue to implode as new media continues to take over.
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Here’s Jesse Watters’ suggestion to her as to how she can help media recover. Listen to the end.
No, Lesley illiterate Stahl, the American people have relegated you to the dustbin of history
Your reputation will NEVER recover because you were LAZY, and you enabled corruption and 36 trillion dollars in debt heaped onto the next generation pic.twitter.com/QF078NCJoe
— 🇺🇸 ʟᴇғᴛ ᴄᴏᴀˢᴛ ᴠᴀɢʀᴀɴᴛ 🇺🇸 (@Baklava_USA) December 12, 2024